Unveiling Brussels' Finest Banh Mi Sandwich
Discover the epitome of Vietnamese flavors right here in Brussels with our signature Banh Mi sandwich. Crafted with care and authenticity, our Banh Mi is a symphony of flavors, featuring succulent grilled pork, crisp pickled vegetables, savory pâté, and fragrant cilantro, all nestled within a freshly baked baguette. Experience the perfect balance of textures and tastes in every bite. Join us and savor the essence of Vietnamese street food, right in the heart of Brussels.
MY TASK
As Creative Lead and Graphic Designer i was in charge of the naming for this new licence. "Ban" is quite agressive but funny in the way you repeat the same word : Ban' Banh Mi !! The logo is like a sauce stain, as a sauce explosion ! In order to give the gfeeling of generosity and greed, the shape is round and bold, with a funny shape. I worked on the entire design system, which I then applied to all the printable and digital suports.
Using Figma, Midjourney and Adobe Illustrator , Indesign & Photoshop.
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